Over the last two decades one fundamental paradigm was leading all strategic thinking in advertising, political communication and media production. In was not alway explicit or conscious, but the values and rationales of cultural theory after the so called "liguisitc turn“ held the guiding priciples for strategists.
Web 3 and the material turn
Web 3 and the material turn
Web 3 and the material turn
Over the last two decades one fundamental paradigm was leading all strategic thinking in advertising, political communication and media production. In was not alway explicit or conscious, but the values and rationales of cultural theory after the so called "liguisitc turn“ held the guiding priciples for strategists.